PhotoBae was delighted to provide the evening photo booth and video entertainment for Moroccanoil’s Color Eclipse Permanent Cream Color product launch event at the stunning Hoar Cross Hall.
The full-day event celebrated the launch of Moroccanoil’s latest professional colour range, with PhotoBae joining the evening celebrations to create a premium product launch photo booth experience for guests.
Product Launch Photo Booth Experience
For the evening celebration, we installed our Black Shadow Booth, a stylish and contemporary setup designed to complement the premium feel of the Moroccanoil brand.
One of the standout features of the Shadow Booth is its distinctive ring of illuminated light, creating flattering, studio-style lighting around each guest and giving the booth a striking visual presence.
The sleek black finish made it a natural fit for the Moroccanoil product launch event, while also providing guests with an interactive experience that felt polished, modern and highly shareable.
The Shadow Booth is particularly well suited to a corporate product launch event, beauty launch, retail activation or luxury brand experience where the photo booth itself needs to feel like part of the wider event styling.
Celebrating the Moroccanoil Color Eclipse Launch
The event at Hoar Cross Hall marked the launch of Moroccanoil Color Eclipse Permanent Cream Color, a professional hair colour range created for rich, vibrant and high-shine colour results.
With such a visually focused product and brand, the evening entertainment needed to reflect the same premium aesthetic.
PhotoBae’s Black Shadow Booth gave guests the opportunity to create high-quality photo content while enjoying an interactive experience as part of the wider Color Eclipse launch celebrations.
Photo Booth and Animated Video Content for a Product Launch Event
The PhotoBae experience went beyond traditional photo booth photography.
Alongside high-quality still images, guests were also able to create animated video captures, bringing an additional interactive element to the evening.
This combination of photography and moving content works particularly well for a modern product launch event, where guests increasingly expect experiences that are visually engaging and easy to share.
Short-form animated content can also help a brand activation feel more dynamic, giving attendees different ways to interact with the event and create content they genuinely want to keep.
Evening Entertainment for Brand Activations
PhotoBae’s involvement was focused on the evening entertainment, providing guests with a relaxed and interactive experience after the main product launch activities.
The Black Shadow Booth became part of the evening atmosphere, giving attendees an opportunity to socialise, have fun and create memorable branded content.
For businesses organising a product launch event, the evening entertainment can be an important extension of the overall guest experience.
A well-designed product launch photo booth or video activation gives guests something to interact with while maintaining the visual identity and quality of the wider event.
PhotoBae Brand Activations for Product Launch Events
At PhotoBae, we create premium photo and video experiences for product launches, corporate events, retail activations and brand experiences across the UK.
Our activations can be tailored around a client’s brand, campaign and event objectives, including:
- Premium photo booth activations
- Product launch photo booths
- Branded photo and video experiences
- Animated video captures
- AI photo experiences
- Bespoke photo overlays
- Branded booth installations
- Custom backgrounds and sets
- Roaming photography
- Interactive content for social sharing
Every activation can be designed to complement the brand rather than simply providing a standard photo booth experience.
Planning a Product Launch Event?
If you are organising a product launch event in the UK, PhotoBae can create a bespoke photo and video activation designed around your brand and audience.
From the sleek Black Shadow Booth to fully branded installations, AI photography, animated content and roaming experiences, we can help create memorable guest interactions that enhance your event.
Planning your next product launch event? Get in touch with PhotoBae to discuss a bespoke product launch photo booth or branded event activation.
