HomeMoroccanoil 360 Booth Brand activation at Eurovision 2023

Moroccanoil 360 Booth Brand activation at Eurovision 2023

Photobae had the immense pleasure of providing a week long brand activation for Moroccanoil Hair colour with our immersive 360 booth video experience.

A room full of VIPs, Influencers and industry hair experts our aim was to showcase and promote the brand, whilst capturing memorable moments.

A bespoke custom designed Lightbox measuring in at a whopping 15ft by 9ft was installed to create the perfect backdrop for the booth. Our colourful LED platform, laid out on a spectacular long colour themed carpet was perfect for the launch of the Moroccanoil Hair colour, perfectly reflecting the client’s brand identity.

Photobae designed the videos in portrait mode, ideal for social media sharing capabilities. Guests downloaded their videos instantly on to their phones and were encouraged to share their 360 experiences online on their social media stories.

After the event, guests continue promoting the 360 experience and its content online sharing the immersive experience on the client’s social media channels, and other relevant platforms.

Eurovision 2023, attracted guests, stylist and social influencers from all over the world. The platform we provided has allowed guests to capture memories they will forever remember.

I think its fair to say the 360 experience resonates with a global audience, we all understand the language of music and dance and of course the the power of sharing on Social media Platforms

Our team after a very long week – still smiling.

More Posts

Contact us

Want to find out more information? Complete the form or reach out to our team directly to make an event enquiry.