When VIPs, influencers, and leading industry hair experts came together for the Moroccanoil Hair Colour Launch during Eurovision 2023, the aim was bold and clear: deliver a branded experience that would spark conversation, create memories, and live far beyond the event itself. That’s where Photobae stepped in—with a high-impact corporate 360 booth designed to turn heads and capture share-worthy moments.
To set the stage, we installed a bespoke Lightbox measuring an impressive 15ft by 9ft—a custom-built visual statement piece that served as the perfect backdrop. Complemented by a colour-matched carpet and our vibrant LED platform, the entire space was crafted as a seamless, immersive branded activation reflecting the Moroccanoil identity down to the last detail.
At the heart of the experience was our dynamic corporate photobooth solution: a 360 video booth engineered in portrait mode for optimal social media sharing. Guests received their videos instantly via their phones and were encouraged to post their stylish spins and hair-flipping glamour shots across Instagram, TikTok, and other major platforms.
And they did—enthusiastically. Even after the event, the buzz continued online, with attendees sharing their 360 moments across the brand’s social channels and tagging content that extended the event’s reach to a global audience.
The event, held during Eurovision 2023, welcomed stylists, creatives, and influencers from around the world. Through music, dance, and bold beauty, this 360 booth experience proved just how powerful a branded corporate photobooth can be when combined with purposeful design and meaningful interaction.
As the final videos rolled out and the last guests danced off, our team—tired but proud—knew we had delivered more than just a booth. We had created a moment. One that resonated globally.
Because when done right, a corporate 360 booth isn’t just part of the event—it becomes the moment everyone remembers.
