In 2021, Missguided Beauty made waves in the beauty industry with the launch of Real Babe, its first-ever gender-neutral fragrance. Designed for all genders and expressions, Real Babe perfume is a bold, inclusive scent that challenges traditional fragrance norms.
To celebrate this milestone, Missguided Beauty hosted an exclusive fragrance launch event at the iconic Menagerie Restaurant in Spinningfields, Manchester. The venue, known for its stylish interiors and upscale vibe, provided the perfect backdrop for this standout beauty influencer event.
The guest list featured a mix of top Manchester-based influencers, content creators, and local makeup artists (MUAs), all gathered to experience the new fragrance firsthand. With a relaxed, immersive setting, Missguided Beauty was able to connect directly with consumers, building on its strong brand loyalty to introduce Real Babe fragrance to a passionate audience.
One of the event highlights was the branded interactive Beauty Mirror photo booth, complete with ring lighting that enhanced every selfie. Guests flocked to the booth, snapping pictures with branded instant photo prints designed with the Missguided Beauty logo and the signature two-tone gradient color scheme.
To top it off, a custom-printed backdrop featuring the Real Babe fragrance branding made every photo booth moment Instagram-worthy. This attention to detail ensured the brand’s identity was front and center in every shareable image.
Missguided Beauty’s launch of Real Babe wasn’t just about introducing a new scent—it was about making a statement. By embracing inclusivity and self-expression, the brand continues to redefine modern beauty standards. From the luxurious scent to the influencer-studded launch party, Real Babe by Missguided Beauty is more than a fragrance—it’s a movement.
